Now is the Future

I’ve had an iPhone for about a year and a half now, after previously owning a Windows Phone and Palm Pre. Each time I switch platforms, there’s something I miss from my previous experiences, and something I long for in a platform I haven’t tried yet. For me, Google Now for Android was this feature that I so desperately wanted to try.

A couple of weeks ago, Google released an update for the Google Search app on the iPhone, with Google Now as the headline feature. A while back, it was rumored that Google would be releasing this update with Now baked in, though this rumor was shot down by Apple, and Google later admitted that Eric Schmidt’s comments were not necessarily accurate (or, rather, not interpreted correctly).

Recently, Google Now was also featured at Google’s I/O conference. In addition to new cards, such as location aware reminders and public transit information, Google revealed several new services designed with a similar goal to Now– to make your life easier, and to delve deeper into your personal information.

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