Microsoft Band

Shortly after the sync applications were leaked early, Microsoft officially unveiled their latest wearable product– the Microsoft Band. The Band is not a smartwatch, but rather a fitness centered wearable device with several smartwatch-like features. The device’s claim to fame comes from its unique blend of 10 sensors that constantly input data and send it up to Microsoft’s new Health platform.

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Looking Through Glass

Over the course of two days in a relatively quiet area of south Seattle, one of the biggest companies in technology took over a quiet building called Sodo Park.

The space, a small, old looking building, is commonly used for events such as weddings, holiday parties, and other corporate gatherings. From the outside, it wasn’t apparent anything was occurring at all– only a few lone parking signs across the street gave any hint of the company’s presence. But as you walked to the front door, flanked by a couple employees in nondescript black T-Shirts, it was apparent that this was more than just a “corporate event.”

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Nike’s Missed Opportunity

In February of 2012, Nike released the Nike+ FuelBand– a sleek, discreet wristband that tracks your everyday activities and awards you “NikeFuel points”, a proprietary metric designed to consolidate different types of activities into a universal standard. With competitors such as FitBit already gone through several iterations of high-tech wearable pedometers, Nike needed to develop a device that worked well, and looked good.

The original FuelBand received mixed reviews, with many users complaining about reliability over time. Despite the hardware issues, Nike’s FuelBand was a solid entry into the “Quantified Self” movement that seems to be increasing in popularity.

Fast forward a year and a half, and the second generation Nike+ FuelBand SE device is nearly available for public consumption. But, with only small improvements in tracking and an update to the Bluetooth 4.0 standard, Nike has missed a valuable opportunity to differentiate themselves in the expanding field of wearable electronics, and instead spent over a year creating a minor iteration of its existing device.

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Always Connected: Cookoo Watch Review

Many years ago, I received a Timex Internet Messenger watch. Back then, my parents used it to send me a message when it was time to come inside after a day of playing with my friends in the neighborhood (like I said, this was a long time ago). I loved the thing, and I’m not entirely sure why– it was just a watch.

But my obsession with the Timex was an indicator of a budding obsession for the latest technology. At this point, I didn’t have a cell phone or laptop, and I barely had my own desktop computer for the little homework I had. Yet I was still fascinated with the ability to receive a message on my wrist, and always be connected– even it was just to my parents.

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